Mortgage 2.0: I wonder if Wachovia will Twitter an FDIC takeover?
Just got this from one of my friends online. Wachovia is now promoting itself via Twitter and letting everyone know about it. This image is from their contact page. I just started following them yet and haven’t gotten anything worth talking about; but I did want to mention that although Wachovia may be in a heap of trouble this is a Web 2.0 first for large banks.
While it may sound stupid for a company to be on Twitter, it can actually work. Comcast cable has scored huge PR and customer appreciation wins through their maintenance of their @comcastcares Twitter account. My colleague gave up on the Comcast dial-in customer service line after 10 minutes but got a response almost instantly through Twitter.
It begets the question though. Will they Twitter the moment they’re seized by the FDIC and put in to receivership? Will the FDIC support the Twitter customer service function?? I kid, I kid! Kind of. You can see if they do or not by following them here. If they don’t you’ll hear it from me, here.